How to Create a Lightbox Effect For Your Ad?
Lightbox popups can be used for much more than only collecting email addresses, contrary to popular belief. They are utilized by webmasters to publish messages in a highly visible manner or to include videos and graphics. Let’s go over how to make an effective lightbox popup for you.
What is a lightbox popup?
If you`ve ever wondered what is a lightbox popup exactly, then let us explain in detail. It is a popup that appears on top of the page’s content while the rest of the website is inactivated and dimmed out. As such, they make sure the user focuses on the popup rather than the rest of the screen.
Why should you use lightbox popups?
The main two advantages of using lightbox form popups for your website/eCommerce store are the next:
To capture the undivided attention
Naturally, people who visit your website pause to examine the content that is being shown on the screen. Goal achievement will finally occur if your lightbox form popup has been properly prepared.
Lightboxes Are Not Annoying
You might have imagined things in reverse. In fact, a recent poll indicated that individuals generally feel more at ease viewing a lightbox popup when compared to other forms of popups. Trust me, even I did at first. And the commonly cited explanation was that they can concentrate on one thing at a time.
However, keep in mind that paying too much attention might go either very well or extremely badly! While it’s fantastic that you’re drawing attention, you need also to make sure that your visitors find it worthwhile to stay on your site.
When should you use pop-ups?
Lightbox popups give you as a marketer the ability to draw a visitor’s attention to and direct them toward your message. Your visitors are given just two options: respond to the popup or close it. They are extremely effective since your message cannot be disregarded. However, the enormous authority also entails great responsibility. Your user experience may suffer if there are too many lightbox popups. You may check whether your popup is a lightbox popup by asking yourself the following questions:
- Is my message worth interrupting a visitor?
- Is the benefit for my user big enough to justify that interruption?
- If I were a visitor, what are the chances I would find that pop-up interesting?
Here are some examples of situations where lightbox popups are appropriate:
- To share an announcement (shipping delay, limited support, updates, etc);
- To onboard a new user;
- To promote a discount;
- To share a message on the exit;
- To confirm a certain action.
Last but not least, when using lightbox popups on mobile devices, employ caution. Google penalizes websites that employ popups that restrict access to content. One of the popup forms that should be avoided on mobile devices is the lightbox popup. Additionally, make sure a lightbox popup appears after the first page if you want it to appear on mobile.
Lightbox popup examples
This first illustration comes from Talulah, a popular Shopify store, which uses this pop-up form to increase its email list. The backdrop lighting is almost completely lowered, which makes the popup stand out sharply in contrast.
A straightforward image can be shown using lightbox popups. What JewelStreet does is that. It appears as an exit-intent popup and features a graphic meant to persuade customers to continue purchasing on the website.
Exito, a pioneer in Columbian eCommerce, provided this example. On their website, they intended to post a Mother’s Day video. They activated their popup upon landing to make certain that no visitor missed their advertising.
Did you believe there weren’t any lightbox popups on mobile? Then this illustration will persuade you otherwise. Tom Ford provided an example of the portable lightbox.
You can use an extremely successful sales strategy with this type of lightbox popup: upselling. It works wonders to get customers to increase their orders. There are numerous programs available that let you create upsell offers. See how GORP uses an upsell lightbox in the image below to persuade customers to add more to their orders in order to qualify for free shipping.
How to create a lightbox popup design?
Keep your material brief and pertinent because lightbox popups can distract your users while they are browsing. To increase the impact of your message, carefully consider your word choice.
Overlay color and opacity
The ‘traditional’ lightbox popups make the background of the website darker. But with the best popup software, you may pick the color and opacity of the overlay. In terms of the color, we advise going with either black or traditional grey. However, you can also pick a color that goes with the style of your website.
The dismiss link or a closing X are your options. Your visitors run the risk of clicking on your closing option without reading your message if it is overly obvious. Your users can become frustrated if it’s too tough to find. However, if you want to make sure you are not degrading the user experience (UX) of your website, you can use Google Analytics to track the effect on the bounce and/or exit rates.
What is the recommended targeting?
For the greatest results, use the “exit” trigger. One significant benefit of having your lightbox appear on the exit is that it alerts consumers when their session is done. On your website, there is nothing left for them to do. Everything on exhibit at that time is only the cherry on top. Additionally, exit popups work best. We discovered during an internal review that they outperform landing popups by 5%.
So, now we know what is a lightbox popup is. Lightbox popups are unquestionably a great technique to grow your email list. If you just follow the above-mentioned instructions and only display lightbox popups where they belong, expanding your email list will be a simple effort.