Everybody wants Google to like their content, as it is a great way to attract a larger audience to the site and thus make more money. That’s why you should get ready for the fight to get the first positions in Google search, as the competition is incredible despite the niche you want to rank first in. Selecting appropriate keywords is half the battle, actually. They are the base for your future SEO content, playing a vital role in gaining the top positions. But don’t worry if you feel a little bit unconfident when it comes to choosing the keywords. We are here to guide you through the whole process, revealing basic tips and sharing different tricks so that your future SEO content looks amazing.
What is the Best Way to Select Keywords for SEO?
Before we get down to business, let’s make sure that you understand the meaning of the keyword correctly. A keyword is the word that people use in search engines to find what they need. For example, when you want to get acquainted with somebody, you simply type an online dating site, and you get the result of your search. The keywords can be of different types, so you should keep an eye on this too. Probably, it is point one you should start choosing keywords with.
- Decide on keyword type
Knowing and understanding the difference between types of keywords will greatly save you time and effort when making your SEO strategy. Here are the types you should be aware of:
- Informational keywords. When people look for a certain piece of information, they use keywords like “Who invented the bicycle”, “How to impress a Ukrainian bride”, etc. In other words, users want to get a detailed answer to their question.
- Navigational keywords. People use these particular keywords to navigate the site they need. For example, they type victoriyaclub to enter victoriyaclub.com. Or, people need Wikipedia, so they just enter this word in a search engine.
- Commercial keywords. By typing this type of keyword, you show Google that you want to purchase something. Thus a word like buy is a strong indicator of commercial keywords.
These types of keywords will help you respond to the user’s intent. If you want to provide users with valuable information, you should focus on informational keywords. Navigational keywords should be used for brand promotion. Finally, you need to add commercial keywords to your SEO content if your main goal is to sell something.
- Be in buyer’s shoes
The next step is imaging the buyer’s journey. This is the only way to understand how to provide relevant content. Recent market research has proven that a person goes through 3 stages before making a purchase. There are awareness, consideration, and decision stages. We are not going to talk about each stage in detail. Instead, we want to give you a general idea of the whole process. Let’s say you want to choose a bag for your friend, but you have no idea what kind or brand it should be. You start your search, going from one site to another. You consider different pages and try to decide what to present to your friend. At last, you enter a decision stage where you are expected to make the final decision.
Every brand owner expects visitors to buy exactly its goods or order its service, yeah? Content is your tool to reach this goal. Remember that your website page should have a text that will attract potential clients at the awareness stage and be powerful enough to guide them to the latest stage of their buyer’s journey.
- Check competitors
Next, we recommend you put the target keyword into the search engine and check the result. What do your competitors write about? Will you be able to create content that is more interesting to potential users? Evaluate the size of the text and headings. Remember that knowing what your competitors do puts you one step ahead. That’s why you shouldn’t omit this stage when selecting the best keywords for your content.
- Go beyond text only
Even if your SEO article is full of cool keywords, it doesn’t make it a potential winner in search engine results. It is where you need to give users more than they expect. How else can you attract their attention and make your content stand out? What about expressing your idea with extra graphs, tables, etc.? Such elements will make your content more engaging. The pictures work the same way. You will hardly be able to reach the target audience without using images in your SEO article.
How do I find My SEO Target Keywords?
There are several ways you can find SEO target keywords. Start by using tools like Ahrefs or Keyword Planner. Also, you can:
- Analyze your competitors and see what keywords they use on their pages.
- Check Google trends to pick up a few ideas.
- Think about how people may look for a particular topic/good/service.
Summing – up
Probably now you have an understanding of what a keyword is and the ways you can find the target ones. Once you do it, you have good ground for your future article. Still, you should keep in mind that you can’t write an SEO article and put it aside. A good piece of content should be reviewed and updated regularly. This way, you will let your content remain compatible even after some time. Use the above-mentioned tips and hacks to put your ideas into words and make them work for your prosperity.
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