Mobile gaming has been revolutionizing how we view and play games for years. And each one brings breathtaking innovation and ground-shaking changes, forever shaping the gaming landscape. In 2023, it’s estimated that the entire industry made over $140 billion US, and the revenue could rise to over $170 billion before 2026 ends. While 2024 is still fresh, the upcoming trends are just around the corner, and those who wish to stay ahead of the curve need to capitalize on an early start.
Mindlessly throwing money at marketing and carpet bombing ad space does nothing and only gets a mobile app blocked. Word-of-mouth recommendations, user comments, and live reviews will shape the 2024 mobile gaming landscape.
Precisely because there is an endless sea of possible games to play, relying on recommended mobile game and casino site reviews where users have already contributed to the popularity of proven apps will show how targeted marketing with a trustworthy game app will flourish. As Lindsey Jones notes, not all online casino sites are created equally, some provide higher RTP games, more exclusive promotions, and the newest casino games and live dealer options. So, seeing what other players have to say about payouts, promotions, and the game variety can help players make more informed decisions about where to play.
The popularity of casino games relies on their interactive gameplay, smooth operation, plentiful bonuses, and quality customer service. Those apps that can provide the following and more are the ones that will make the list and appear on the mobile screens of potential players.
Gone are the days when mobile gaming was considered an underdog in the gaming industry. Today, players wish to play their favorite games anytime and anywhere. By estimates, there were 2.6 billion mobile gamers in 2021, and the number could only grow larger by now and onwards. Combine it with the fact that gamers can own a PC, different consoles (Xbox or PlayStation), and a mobile phone with a tablet, and you’ll see why gamers will switch to games where they can play their favorite game at all of them.
Cross-platform play functions in two ways. One is allowing a player to play a game on his console and then continue on his PC and transition to his mobile phone, for example. But it also allows players on one platform to play with or against other players on different platforms. Because it combines different platforms it opens up a market for developers, as their games become available to a wider group of players.
Engaging the players with the game makes them play for longer, connecting them to the game and making them invest more time and money. But to get to that stage, the game design must target specific niches and demographics, custom designing a game experience towards a specific group of players. An immersive experience, tailor-made for a mobile gamer, using the information provided via their mobile phone, and then offering an ideal game will lead the game development in 2024.
Targeted game development creates games that become visible on gamers’ radars, and an experience that mobile gamers wish to have and play. Player retention ensures future funding and ongoing development, but it can only happen if players have a quality product with which they can connect and not search for alternatives.
To prevent meaningless spending and allow more resource allocation to game development and market visibility, mobile game companies must focus on the potential of retargeting! A marketing campaign may fail, but it can still yield useful data. Seeing a drop in the player base is a sure indicator that players need to be motivated and re-targeted so that the game can continue being relevant.
Retargeting existing users is easier than breaking new grounds, as you’ve already established a prior connection. Using the info a company has gathered, and combining it with previous information about the players, companies can re-activate the sleeping potential and animate their former customers.